Uber World Cup 2019 

The Challenge:

Cricket in Pakistan inspires unwavering passion, but the excitement of the game often comes with disappointment, as only one team can emerge victorious. For brands, the challenge was to engage fans in a way that celebrated the spirit of the game, regardless of the final result.

 

The Idea:

Uber launched an integrated marketing campaign during the 2019 Cricket World Cup that rewarded both riders and drivers throughout the tournament. Fronted by a renowned cricket star, the campaign ran across in-app, digital, and on-ground channels, offering fans exciting rewards and experiences—ensuring that, no matter which team won on the field, every Uber user had a chance to be a winner.

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Role on project:

Creative Director, Art Director