Uber - Women's Cricket

The Problem:

Cricket in Pakistan has traditionally been a male-dominated sport, with major investments directed towards men's cricket.

 

The Idea:

Uber partnered with the Pakistan Cricket Board to promote equal opportunities for women in cricket. The campaign, titled "Every Ball is an Opportunity," focused on building more cricket pitches for women in public spaces. A social experiment was filmed featuring cricket enthusiasts and the captain of Pakistan's women's cricket team. The campaign aired in 2019.

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Role on project:

Creative Director