Tic Tac - Tic Start the Fresh Vibes

The Brief:

In 2019, Ferrero Group launched Tic Tac in Pakistan with a nationwide campaign to build brand awareness and introduce its product variants. In a crowded confectionery market, the challenge was to create a fresh, youthful brand identity that resonated with Pakistan's optimistic young consumers.

 

The Idea:

Positioning Tic Tac as an everyday mood refresher, the campaign was built around the playful wordplay "Tic Start the Fun". The integrated campaign celebrated life's small moments, encouraging young Pakistanis to refresh, restart, and embrace every day with renewed energy, while establishing Tic Tac as a vibrant new brand in the market.

​

Role on project:

Creative Director, Art Director