Nokia - Made in Pakistan

The Brief:

Nokia sought to develop a nationalistic campaign for its “Made in Pakistan” initiative, marking the inauguration of its manufacturing facility in the country. The objective was to celebrate local production while reinforcing Nokia’s commitment to Pakistan and its people.

 

The Idea:

Building on Nokia’s deep-rooted legacy and emotional connection with Pakistani consumers, the campaign aimed to revive the nostalgia and trust associated with the brand while celebrating its new chapter in Pakistan. Launched in 2021, the campaign highlighted Nokia’s journey from being a household name to becoming a locally manufactured brand, strengthening its bond with every Pakistani.

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Role on project:

Creative Director, Art Director