Dzire condoms - Social

The Challenge:

Pakistan has one of the lowest contraceptive usage rates globally. In a conservative society, male contraception remains a taboo topic. Local condom brands have struggled to connect with the audience.

 

The Idea:

Targeting millennials, Dzire condoms were launched digitally with a campaign featuring witty humor to avoid controversy and encourage social media sharing.

 

The Result:

In the first five months, the campaign reached 884,680 people, with 2,325,685 impressions and a 20% engagement rate. Dzire became a social media sensation following the successful campaign.

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Role on project:

Creative Director, Art Director, Writer