Pakola 

The Brief:

To celebrate Pakistan’s 70th Independence anniversary, Pakola, one of the country’s most iconic and loved beverage brands, aimed to create a special edition can collection that celebrated Pakistan’s rich cultural heritage, diversity, and national identity.

The Idea:
Keeping the iconic green identity of both Pakola and Pakistan at the core, a series of custom can designs were created featuring intricate illustrations, cultural motifs, and artistic patterns inspired by the country’s heritage. The signature collection celebrated Pakistan’s landscapes, traditions, and cultural diversity, with cans distributed nationwide and receiving widespread appreciation across social media platforms.
 

Role on project:

Art Director, Illustrator