Uber Auto

The Problem:

In Pakistan, concerns around women's safety have long been a barrier to using public transport. With limited access to safe, reliable, and affordable mobility options, many women face challenges travelling independently, restricting their freedom to study, work, and explore the city.

 

The Idea:

Uber launched a campaign showcasing Uber Auto as a safe and dependable travel option for everyone, built around the belief that what is safe for women is safe for all. Through the story of two college students navigating Karachi with confidence, the campaign highlighted how a secure ride was just a tap away. Launched in 2019, it promoted safer urban mobility while encouraging greater trust in app-based transport services.

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Role on project:

Creative Director