Levi's - Ramadan

The Challenge:

During the sacred month of Ramadan, Levi’s aimed to create a culturally relevant campaign that resonated with audiences while staying true to the brand’s core values of style, self-expression, and individuality.

 

The Idea:

3x films were developed to capture the essence of Ramadan and Eid celebrations, highlighting the power of community, connection, and giving back. The campaign showcased stylish protagonists embracing the festive spirit and contributing to their communities in a way that reflected the authentic Levi’s attitude. The campaign was launched in 2019.

 

The Result:

The campaign achieved strong regional recognition, ranking among the Top 10 APAC advertisements during Ramadan 2019 for its ability to blend cultural relevance with a compelling brand narrative.

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Role on project:

Creative Director