Levi's - Ramadan

The Challenge:

During the sacred month of Ramadan, Levi's aimed to connect with the audience while maintaining the spirit of the month and their style.

 

The Idea:

Three films were created to depict Ramadan and Eid festivities within a sense of community. The goal was to show stylish protagonists celebrating and giving back to the community in the Levi's way. The campaign aired in 2019.

 

The Result:

The advert ranked among the top 10 APAC adverts during Ramadan 2019.

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Role on project:

Creative Director