Faysal Bank - Islamic Conversion 

The Brief:

In 2019, Faysal Bank began its transition from a conventional bank to an Islamic bank, completed in January 2023. The client wanted to celebrate this occasion with a comprehensive communication campaign.

 

The Idea:

The campaign was inspired by the calmness that Salah (prayer) brings to Muslims. The film featured a Faysal Bank employee interacting with customers, expressing gratitude for their trust throughout the bank's conversion journey.

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Role on project:

Creative Director