Faysal Bank - Islamic Conversion Campaign

The Brief:

In 2019, Faysal Bank embarked on a transformative journey to transition from a conventional banking model to a fully Islamic bank, a milestone successfully achieved in January 2023. The objective was to commemorate this historic achievement through a comprehensive communication campaign that celebrated the bank’s evolution, commitment, and the trust of its customers.

 

The Idea:

Inspired by the sense of peace, reflection, and fulfilment that Salah (prayer) brings to Muslims, the campaign captured the emotional significance of this transformation. The film followed a Faysal Bank employee engaging with customers, expressing gratitude for their continued trust and support throughout the bank’s conversion journey. The narrative celebrated a shared journey of faith, trust, and progress.

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Role on project:

Creative Director, Art Director