Standard Chartered - Futuremakers

The Background:

Futuremakers is Standard Chartered’s global initiative to tackle inequality and promote economic inclusion. Partnering with "Right To Play," the initiative has empowered over 590,300 girls and young women since 2006. Standard Chartered aimed to leverage their credibility to generate donations for this campaign.

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The Idea:

A digital video commercial (DVC) was developed and shot in Karachi's central slum area, showcasing real girls with real talent. This campaign aired in 2020.

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Role on project:

Creative Director