Standard Chartered - Futuremakers

The Background:

Futuremakers is Standard Chartered’s global initiative dedicated to tackling inequality and promoting economic inclusion by empowering disadvantaged communities. In partnership with Right To Play, the initiative has supported more than 590,300 girls and young women since 2006. Standard Chartered aimed to leverage its brand credibility and reach to raise awareness and encourage donations towards creating more opportunities for vulnerable communities.

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The Idea:

A digital video commercial was developed and filmed in one of Karachi’s underserved communities, featuring real girls with extraordinary talent, ambition, and potential. The campaign highlighted the power of opportunity and inclusion, demonstrating how access to the right platforms can help young girls unlock their capabilities. The campaign was launched in 2020.

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Role on project:

Creative Director, Art Director