Pakistan Premier League

The Challenge:

Cricket is at the heart of Pakistan's identity, yet years of security concerns had forced international teams to stay away, depriving fans of world-class cricket on home soil. The prolonged absence of international matches had weakened Pakistan's position as a global cricket destination.

 

The Idea:

To celebrate the return of international cricket, Uber launched a nationwide campaign that united international and Pakistani cricket stars with Uber riders and drivers, symbolising the country's renewed place on the global cricket stage. The fully integrated 360-degree campaign featured a launch film, branded merchandise, fan engagement activities inside the stadium, and the iconic delivery of the tournament trophy by an Uber helicopter. Launched in 2018, the campaign captured the excitement of cricket's homecoming and reinforced Uber's role in bringing people closer to the moments that matter.

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Role on project:

Creative Director, Art Director