Uber - Pakistan Super League

The Challenge:

In Pakistan, cricket is more than just a sport. Over the past decade, Pakistani cricket has faced significant setbacks due to terrorism, leading to an embargo on international cricket teams and players coming to Pakistan.

 

The Idea:

Uber aimed to revive international cricket in Pakistan. The campaign featured an anthem bringing together international and local cricket stars with Uber riders and drivers, symbolizing the reintegration of cricket into Pakistani culture. This 360-degree campaign included a launch commercial, branded merchandise, in-stadium activities, and the delivery of the trophy cup via an Uber helicopter. The campaign aired in 2018.

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Role on project:

Creative Director