Uber - Moto

The Problem:

Pakistan's major cities are notorious for severe traffic congestion, making daily commutes slow, unpredictable, and frustrating. Lengthy travel times not only reduced productivity but also limited access to a fast, affordable mobility solution for short-distance travel.

The Idea:

To help people beat the traffic, Uber introduced Uber Moto, its motorbike ride service, offering a quicker and more affordable way to navigate congested city streets. The launch campaign featured a high-energy music video with some of Pakistan's most celebrated singers and musicians, demonstrating how Uber Moto could weave through traffic and get riders to their destinations faster. Launched in 2019, the campaign positioned Uber Moto as the smarter choice for urban commuting.

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Role on project:

Creative Director