Tic Tac - Rattle of the Bands

The Brief:

Music has the power to transcend boundaries and bring people together, and in Pakistan, it remains a strong cultural force that connects diverse audiences. Tic Tac aimed to create a distinctive brand experience by tapping into the universal language of music and building a deeper emotional connection with consumers.

 

The Idea:

The “Rattle of the Bands” campaign transformed each Tic Tac flavour into a unique musical identity, represented by a different band. Through an interactive digital experience, users could choose their preferred band, create and record their own beats, submit their melodies, and participate in a competition to win exciting prizes. By blending Eastern and Western musical influences, the campaign brought each flavour to life while encouraging creativity, participation, and brand engagement.

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Role on project:

Creative Director, Art Director, Illustrator